Monday, October 19

Tag: Bryant Rice

Social Conditioning and the Corporate Campus
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Social Conditioning and the Corporate Campus

By Sharon Simonson For the urbanist, the Apple Inc. campus being built in Silicon Valley is a tragedy: a 176-acre tear in the community fabric delineated with security fencing and destined to last. For the architectural historian, it is that plus a reminder: The stark separations in land use that characterize most of modern America have had — and have — purposes of people separation too. “(Apple, Google and Facebook) have created these closed enclaves where you have only badged access. It’s not exclusive in race or age or economics, or by intent to have a homogenous population, but it does create these prestigious enclaves where they control the access." Bryant Rice, business and workplace-design consultant  Despite its futuristic design and association with one of the world’s most r...